The leading mediatech company in the German-speaking region
ProSiebenSat.1 is a leading mediatech company in the German-speaking region, operating in various sectors such as entertainment, e-commerce, and digital advertising. Through its subsidiary Virtual Minds, it offers advanced, data-driven marketing solutions, providing agencies and firms with an enterprise platform for planning and optimizing campaigns across multiple channels.
Andreas Veser
CTO
“The largest milestone was founding a new product with InterVenture helping us to scale the team to 20 people within 9 months time. Without InterVenture as this accelerator of growth, we would have not been able to staff the project accordingly in time.”
The challenge.
Virtual Minds as a part of ProSiebenSat.1 faced the challenge of creating a unified advertising platform to manage complex ad operations across TV, Smart TV, and streaming platforms. They needed to upgrade their demand server platform to handle millions of ad requests per second with low latency and high scalability. This required migrating their on-premise infrastructure to a Kubernetes-based microservices architecture. Additionally, they aimed to transition their content management system (CMS) from an outdated hybrid setup to a modern Angular framework. This technical complexity and specialized talent shortage led them to explore a nearshoring approach.
The solution.
Our cross-functional development team proficient in C++, Angular, Java, and Big Data technologies supported Virtual Minds’ core platform development and optimization. The C++ team improved the demand server’s performance by reducing response times and integrating new ad formats, ensuring sub-10ms response times for millions of ad requests per second. The Angular team modernized the content management platform by migrating to the latest framework, delivering a smoother user experience and advanced campaign management features. Meanwhile, the Big Data team developed a scalable data pipeline using Apache Spark, Kafka, and Hadoop, providing real-time insights and improved campaign optimization.
Technologies in detail.
- Java
- C++
- Angular
- Kafka
- Spark
- Kubernetes
- Keycloak
The outcome.
The InterVenture ProSiebenSat.1/Virtual Minds team:
- Reduced response times for the C++ demand server platform to sub-10ms latencies, even during peak loads, enabling seamless processing of millions of ad requests.
- Migrated the content management platform from AngularJS to the latest Angular framework, significantly enhancing usability for complex advertising campaigns.
- Built a real-time data pipeline for reporting and analytics, improving the efficiency of campaign planning and optimization.
- Migrated 1,000+ servers to a Kubernetes-based infrastructure, boosting scalability and minimizing downtime.
