Switzerland’s leading sustainable fashion brand
Freitag is one of Switzerland’s leading fashion companies and a brand known for its unique, functional bags crafted from recycled truck tarps and other sustainable materials. Founded in 1993 by two brothers in Zurich, Freitag has grown into a global company with 250 employees, 29 stores worldwide, and a diverse product range featuring around 50 bag designs and 40 accessory items.
The challenge.
Freitag faced the challenge of building a robust and scalable e-commerce platform to reflect their innovative approach and sustainable ethos. Their digital transformation journey required developing a sophisticated platform with a seamless user experience spanning architecture, system design, implementation, and testing. They needed a dedicated team of skilled engineers to collaborate with the existing software architect and developer, ensuring an efficient and high-quality development process. Key objectives included creating a highly responsive frontend with React and integrating a flexible backend using Node.js.a
The solution.
A dedicated team of four engineers specializing in React and JavaScript was assembled to support Freitag’s digital transformation. This team focused on building and refining the e-commerce platform from the ground up. Our engineers contributed to every stage, from system architecture and design to testing and deployment, ensuring a modern, scalable, and user-friendly online shopping experience. They developed a responsive and intuitive user interface with React while creating robust backend functionality using Node.js. Leveraging asynchronous communication and integrating RESTful APIs enabled a seamless user journey aligned with Freitag’s commitment to quality and sustainability.
Technologies in detail.
The outcome.
The InterVenture Freitag Team:
- Successfully developed and launched core features of Freitag’s e-commerce platform, delivering a user-friendly and engaging online shopping experience.
- Enhanced the platform’s scalability and maintainability to support future growth and expanding digital offerings.
- Integrated robust backend solutions and asynchronous communication protocols to meet B2B and B2C requirements.
- Strengthened Freitag’s digital presence, aligning their innovative approach to sustainability with a state-of-the-art e-commerce solution.
