{"id":5455,"date":"2023-06-08T20:30:30","date_gmt":"2023-06-08T20:30:30","guid":{"rendered":"https:\/\/www.interventure.info\/partners\/freitag\/"},"modified":"2026-02-23T07:17:26","modified_gmt":"2026-02-23T07:17:26","slug":"freitag","status":"publish","type":"partners","link":"https:\/\/www.interventure.info\/de\/partners\/freitag\/","title":{"rendered":"Freitag"},"content":{"rendered":"\n<div   class=\"company-overview \">\n\n  <div class=\"wrapper company-overview__wrapper\">\n\n        <div class=\"company-overview__left\">\n      <p>Freitag ist eines der f\u00fchrenden Modeunternehmen der Schweiz und eine Marke, die f\u00fcr ihre einzigartigen, funktionellen Taschen aus recycelten LKW-Planen und anderen nachhaltigen Materialien bekannt ist. Gegr\u00fcndet 1993 von zwei Br\u00fcdern in Z\u00fcrich, hat sich Freitag zu einem globalen Unternehmen mit 250 Mitarbeitern, 29 Gesch\u00e4ften weltweit und einer vielf\u00e4ltigen Produktpalette mit rund 50 Taschendesigns und 40 Zubeh\u00f6rartikeln entwickelt.<\/p>\n    <\/div>\n    \n    <div class=\"company-overview__right\">\n            <div class=\"company-overview__right-item\">\n                <span class=\"company-overview__right-item-label\">\n          Standort        <\/span>\n                <div class=\"company-overview__right-item-name-wrap company-overview__right-item-name-wrap--same-width\">\n          <span class=\"company-overview__right-item-name\">Schweiz<\/span>\n        <\/div>\n      <\/div>\n      \n            <div class=\"company-overview__right-item\">\n                <span class=\"company-overview__right-item-label\">\n          Branche        <\/span>\n        \n        <div class=\"company-overview__right-item-name-wrap company-overview__right-item-name-wrap--same-width\">\n\n                    <span class=\"company-overview__right-item-name\">\n            E-commerce          <\/span>\n                  <\/div>\n\n      <\/div>\n      \n            <div class=\"company-overview__right-item\">\n                <span class=\"company-overview__right-item-label\">\n          Technology \u2028stack        <\/span>\n        \n        <div class=\"company-overview__right-item-name-wrap\">\n\n                    <span class=\"company-overview__right-item-name\">\n            React          <\/span>\n                    <span class=\"company-overview__right-item-name\">\n            Node.js          <\/span>\n                    <span class=\"company-overview__right-item-name\">\n            TypeScript          <\/span>\n                  <\/div>\n\n      <\/div>\n          <\/div>\n\n  <\/div>\n\n<\/div>\n\n\n<div   class=\"image-text-line  image-text-line--green-bg image-text-line--start white-lines no-link text-align-justify\">\n\n  <div class=\"wrapper image-text-line__wrapper\">\n\n    <span class=\"line-basic-corner line-top-left-corner\"><\/span>\n    <span class=\"line-basic-corner line-top-right-corner\"><\/span>\n    <span class=\"line-basic-corner line-bottom-left-corner\"><\/span>\n    <span class=\"line-basic-corner line-bottom-right-corner\"><\/span>\n\n    <span class=\"line-basic line-top\"><\/span>\n    <span class=\"line-basic line-right\"><\/span>\n    <span class=\"line-basic line-bottom\"><\/span>\n    <span class=\"line-basic line-left\"><\/span>\n\n    <span class=\"line-stop\"><\/span>\n\n    <div\n      class=\"image-text-line__wrapper-inner \">\n      <div class=\" image-text-line__content\">\n        <h3 class=\"image-text-line__title\">\n          Die Herausforderung.        <\/h3>\n        <div class=\"image-text-line__text entry\">\n          <p>Freitag stand vor der Herausforderung, eine robuste und skalierbare E-Commerce-Plattform zu entwickeln, die seinen innovativen Ansatz und sein nachhaltiges Ethos widerspiegelt. Die digitale Transformation erforderte die Entwicklung einer anspruchsvollen Plattform mit einem nahtlosen Benutzererlebnis, das Architektur, Systemdesign, Implementierung und Tests umfasst. Das Unternehmen ben\u00f6tigte ein dediziertes Team erfahrener Ingenieure, die mit dem bestehenden Softwarearchitekten und -entwickler zusammenarbeiten sollten, um einen effizienten und hochwertigen Entwicklungsprozess zu gew\u00e4hrleisten. Zu den wichtigsten Zielen geh\u00f6rten die Entwicklung eines hochgradig reaktionsf\u00e4higen Frontends mit React und die Integration eines flexiblen Backends mit Node.js.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"image-text-line__image-wrap\">\n        \n                <figure>\n          <img decoding=\"async\" class=\"image-text-line__image\" src=\"https:\/\/www.interventure.info\/wp-content\/uploads\/2023\/06\/freitag-image-text-1.jpg\"\n            alt=\"\" \/>\n        <\/figure>\n        \n              <\/div>\n    <\/div>\n\n    \n  <\/div>\n\n<\/div>\n\n\n<div   class=\"image-text-line  image-text-line--green-bg image-text-line--right white-lines no-link text-align-justify\">\n\n  <div class=\"wrapper image-text-line__wrapper\">\n\n    <span class=\"line-basic-corner line-top-left-corner\"><\/span>\n    <span class=\"line-basic-corner line-top-right-corner\"><\/span>\n    <span class=\"line-basic-corner line-bottom-left-corner\"><\/span>\n    <span class=\"line-basic-corner line-bottom-right-corner\"><\/span>\n\n    <span class=\"line-basic line-top\"><\/span>\n    <span class=\"line-basic line-right\"><\/span>\n    <span class=\"line-basic line-bottom\"><\/span>\n    <span class=\"line-basic line-left\"><\/span>\n\n    <span class=\"line-stop\"><\/span>\n\n    <div\n      class=\"image-text-line__wrapper-inner image-text-line__wrapper-inner--reverse\">\n      <div class=\" image-text-line__content\">\n        <h3 class=\"image-text-line__title\">\n          Die L\u00f6sung.        <\/h3>\n        <div class=\"image-text-line__text entry\">\n          <p>Ein dediziertes Team von vier auf React und JavaScript spezialisierten Ingenieuren wurde zusammengestellt, um die digitale Transformation von Freitag zu unterst\u00fctzen. Dieses Team konzentrierte sich auf den Aufbau und die Verfeinerung der E-Commerce-Plattform von Grund auf. Unsere Ingenieure trugen zu jeder Phase bei, von der Systemarchitektur und dem Design bis zum Testen und der Bereitstellung, um ein modernes, skalierbares und benutzerfreundliches Online-Shopping-Erlebnis zu gew\u00e4hrleisten. Sie entwickelten eine reaktionsschnelle und intuitive Benutzeroberfl\u00e4che mit React und schufen gleichzeitig robuste Backend-Funktionen mit Node.js. Die Nutzung asynchroner Kommunikation und die Integration von RESTful APIs erm\u00f6glichten eine nahtlose Benutzerf\u00fchrung, die mit Freitags Engagement f\u00fcr Qualit\u00e4t und Nachhaltigkeit im Einklang steht.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"image-text-line__image-wrap\">\n        \n                <figure>\n          <img decoding=\"async\" class=\"image-text-line__image\" src=\"https:\/\/www.interventure.info\/wp-content\/uploads\/2023\/06\/freitag-image-text-2.jpg\"\n            alt=\"\" \/>\n        <\/figure>\n        \n              <\/div>\n    <\/div>\n\n    \n  <\/div>\n\n<\/div>\n\n\n<div   class=\"title-pills-line-line  title-pills-line-line--green-bg title-pills-line-line--left white-lines\">\n\n  <div class=\"wrapper title-pills-line-line__wrapper\">\n\n    <span class=\"line-basic-corner line-top-left-corner\"><\/span>\n    <span class=\"line-basic-corner line-top-right-corner\"><\/span>\n    <span class=\"line-basic-corner line-bottom-left-corner\"><\/span>\n    <span class=\"line-basic-corner line-bottom-right-corner\"><\/span>\n\n    <span class=\"line-basic line-top\"><\/span>\n    <span class=\"line-basic line-right\"><\/span>\n    <span class=\"line-basic line-left\"><\/span>\n\n    <h2 class=\"title-pills-line-line__title\">\n      Technologies in detail.    <\/h2>\n\n        <ul class=\"title-pills-line-line__list\">\n      \n      <li class=\"title-pills-line-line__list-item\">\n        <span>\n          JavaScript        <\/span>\n      <\/li>\n\n      \n      <li class=\"title-pills-line-line__list-item\">\n        <span>\n          React        <\/span>\n      <\/li>\n\n      \n      <li class=\"title-pills-line-line__list-item\">\n        <span>\n           Next.js        <\/span>\n      <\/li>\n\n      \n      <li class=\"title-pills-line-line__list-item\">\n        <span>\n          Node.js        <\/span>\n      <\/li>\n\n      \n      <li class=\"title-pills-line-line__list-item\">\n        <span>\n          TypeScript        <\/span>\n      <\/li>\n\n          <\/ul>\n    \n  <\/div>\n\n<\/div>\n\n\n<div   class=\"image-text-line   image-text-line--left-end  no-link text-align-left\">\n\n  <div class=\"wrapper image-text-line__wrapper\">\n\n    <span class=\"line-basic-corner line-top-left-corner\"><\/span>\n    <span class=\"line-basic-corner line-top-right-corner\"><\/span>\n    <span class=\"line-basic-corner line-bottom-left-corner\"><\/span>\n    <span class=\"line-basic-corner line-bottom-right-corner\"><\/span>\n\n    <span class=\"line-basic line-top\"><\/span>\n    <span class=\"line-basic line-right\"><\/span>\n    <span class=\"line-basic line-bottom\"><\/span>\n    <span class=\"line-basic line-left\"><\/span>\n\n    <span class=\"line-stop\"><\/span>\n\n    <div\n      class=\"image-text-line__wrapper-inner \">\n      <div class=\" image-text-line__content\">\n        <h3 class=\"image-text-line__title\">\n          Das Ergebnis:        <\/h3>\n        <div class=\"image-text-line__text entry\">\n          <p>Das InterVenture Freitag Team:<\/p>\n<ul>\n<li>Erfolgreiche Entwicklung und Einf\u00fchrung der Kernfunktionen der E-Commerce-Plattform von Freitag, die ein benutzerfreundliches und ansprechendes Online-Einkaufserlebnis bietet.<\/li>\n<li>Die Skalierbarkeit und Wartbarkeit der Plattform wurde verbessert, um zuk\u00fcnftiges Wachstum und die Erweiterung des digitalen Angebots zu unterst\u00fctzen.<\/li>\n<li>Integration robuster Backend-L\u00f6sungen und asynchroner Kommunikationsprotokolle, um B2B- und B2C-Anforderungen zu erf\u00fcllen.<\/li>\n<li>St\u00e4rkung der digitalen Pr\u00e4senz von Freitag, indem der innovative Ansatz f\u00fcr Nachhaltigkeit mit einer hochmodernen E-Commerce-L\u00f6sung in Einklang gebracht wurde.<\/li>\n<\/ul>\n        <\/div>\n      <\/div>\n\n      <div class=\"image-text-line__image-wrap\">\n        \n                <figure>\n          <img decoding=\"async\" class=\"image-text-line__image\" src=\"https:\/\/www.interventure.info\/wp-content\/uploads\/2023\/06\/freitag-image-text-3.jpg\"\n            alt=\"\" \/>\n        <\/figure>\n        \n              <\/div>\n    <\/div>\n\n    \n  <\/div>\n\n<\/div>\n\n\n<div   class=\"related-case-studies \">\n\n  <div class=\"wrapper related-case-studies__wrapper\">\n\n        <h2 class=\"related-case-studies__title\">\n      Related Case Studies    <\/h2>\n    \n        <div class=\"related-case-studies__grid\">\n            <a href=\"https:\/\/www.interventure.info\/de\/partners\/flaschenpost\/\" class=\"related-case-studies__grid-item\">\n        <figure>\n                    <img decoding=\"async\" src=\"https:\/\/www.interventure.info\/wp-content\/uploads\/2023\/06\/icon-flaschenpost-white.svg\" alt=\"\" class=\"logo-img\" \/>\n                    <figcaption>\n                        <p>Der gr\u00f6sste Online-Weinshop der Schweiz<\/p>\n                    <\/figure>\n        <span class=\"overlay-background\" style=\"background-image:url(https:\/\/www.interventure.info\/wp-content\/uploads\/2023\/06\/flaschenpost-feature-case-study-image.jpg);\"><\/span>\n      <\/a>\n            <a href=\"https:\/\/www.interventure.info\/de\/partners\/ifolor\/\" class=\"related-case-studies__grid-item\">\n        <figure>\n                    <img decoding=\"async\" src=\"https:\/\/www.interventure.info\/wp-content\/uploads\/2024\/03\/IfolorLogoWhite.svg\" alt=\"\" class=\"logo-img\" \/>\n                    <figcaption>\n                        <p> Der f\u00fchrende Anbieter von personalisierten Fotoprodukten in der Schweiz <\/p>\n                    <\/figure>\n        <span class=\"overlay-background\" style=\"background-image:url(https:\/\/www.interventure.info\/wp-content\/uploads\/2024\/03\/ifolor-feature-case-study-image.jpg);\"><\/span>\n      <\/a>\n          <\/div>\n    \n  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